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Jacob Malherbe · Live Location
Founder, Mass Tort Ad Agency · MTMP 2026 · Wynn Las Vegas
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Mass Tort Ad Agency · AI Intelligence Platform

Come talk AI for
Mass Tort
Advertising with me.

Mass Tort Ad Agency runs AI-powered plaintiff acquisition for 600+ law firms. We find the right claimants, in the right geography, before your competitors do.

$250M+
Ad spend managed
600+
Plaintiff firms
2015
First mass tort
Facebook campaign
What MTAA's AI layer delivers
🎯
GeoCapture Intelligence
NPI medical facility data mapped to tort types. Target medical facility +1 mile.
Live
🏥
Nursing Home Intelligence
14,703 facilities, 418,972 deficiencies, plaintiff scoring. Facebook audience export in one click.
Live
CloudIntake
We run your advertising and qualify every lead through our flow-through intake. You only pay for the ones who sign — $100 per signed retainer. No raw leads, no wasted spend.
Live
📊
TortIntel.ai
Tracking 48 live mass torts, Jacob Score Engine, MDL stats, daily AI briefs.
Live
🧠
Demographic Intelligence
Census, disability, veteran, FEMA — every data layer mapped to Meta targeting.
Live
🌪️
Storm and Fire Tracking
We track hail storms and wildfires in all 50 states and use the data for our advertising.
Live
Signed Retainer Benchmarks · 2026

We know what a signed client costs
before you spend a dollar.

Real CPR data from active campaigns across 600+ plaintiff firms. These are signed retainer costs — not leads, not clicks.

🎮
Video Game Addiction
$300–$400
Cost Per Signed Retainer
Who Qualifies
Minor ages 9–17 (parent or guardian signs) or young adult ages 18–25 (victim signs directly). Must demonstrate documented harm — depression, anxiety, self-harm, or diagnosed internet gaming disorder linked to platform use.
Why This Range
Large, targetable audience on the very platforms driving the addiction. Parents of minors are a defined demographic on Meta. Broad qualifying age window keeps volume high and CPR efficient.
CloudIntake · Flow-through qualification
🎰
Sports Betting Addiction
$300–$400
Cost Per Signed Retainer
Who Qualifies
Minor ages 9–17 (parent or guardian signs) or young adult ages 18–25 (victim signs directly). Documented financial harm, behavioral addiction, or psychological injury tied to platform use.
Why This Range
Widespread behavior across a well-defined demographic. Sports betting apps have built enormous, geo-targetable user bases. The audience is concentrated and highly responsive to direct creative.
CloudIntake · Flow-through qualification
📱
Social Media Addiction
$600–$900
Cost Per Signed Retainer
Who Qualifies
Minor ages 9–17 (parent or guardian signs) or young adult ages 18–25 (victim signs directly). Platform-specific harm required — depression, self-harm, eating disorders, or suicidal ideation linked to documented platform use before age 18.
Why This Range
Platform-specific harm documentation is more intensive than general addiction patterns. Qualification requires connecting the injury to a specific platform, which adds a screening step that reduces volume and raises CPR above gaming and betting.
CloudIntake · Flow-through qualification
⚕️
Transvaginal Mesh
$800–$1,200
Cost Per Signed Retainer
Who Qualifies
Received a transvaginal mesh implant and required revision surgery due to complications within the last 4 years. No manufacturer restriction — the procedure and the revision are the qualifying events.
Why This Range
The 4-year statute of limitations window is the primary filter. Revision surgery is a hard medical qualifier that keeps the pool clean but reduces overall volume, pushing CPR into the mid range.
CloudIntake · Flow-through qualification
💧
PFAS / Contaminated Water
$1,200–$1,800
Cost Per Signed Retainer
Who Qualifies
Diagnosed with kidney cancer, testicular cancer, liver cancer, thyroid disease, or ulcerative colitis — with known or suspected PFAS or contaminated water exposure. Two-gate qualification: confirmed diagnosis plus confirmed or likely exposure.
Why This Range
Dual qualification — specific diagnosis AND geographic exposure — is the most intensive filter on this list outside of sexual abuse. Ulcerative colitis cases are higher volume; cancer diagnoses are harder to find but higher value. CPR varies by which injuries your firm accepts.
CloudIntake · Flow-through qualification
🏭
Ethylene Oxide (EtO)
$700–$1,800
Cost Per Signed Retainer
Who Qualifies
Lived or worked within 4 miles of an ethylene oxide sterilization facility AND diagnosed with breast cancer, non-Hodgkin lymphoma, or an EtO-linked blood cancer. Both gates must be met.
Why This Range Is Wide
This is our most geographically surgical tort. We drop a pin on the plant and run a 4-mile radius on Facebook. Urban plants near dense populations run near $700. Rural facilities with sparse population in the radius push toward $1,800. CPR is entirely plant-specific.
CloudIntake · Flow-through qualification
🔴
Roblox Sexual Abuse
$2,000–$2,500
Cost Per Signed Retainer
Who Qualifies
Minor ages 9–17 who was groomed, sexually exploited, or sexually assaulted by a predator who made contact through the Roblox platform — including sextortion demands for images or attempted/completed real-world contact resulting in abuse. Parent or guardian signs.
Why This Range
Three compounding filters: minor age gate, platform-specific contact, and specific harm category. Ads must reach the parent — not the child — using sensitive creative that communicates serious harm without triggering platform rejection. Phone intake recommended for all signed retainers.
Phone-First · Call-ready leads delivered
Church Sexual Abuse
$2,000–$3,000
Cost Per Signed Retainer
Who Qualifies
Sexually abused by any church official, clergy, staff, or volunteer while a minor — any denomination, active in multiple states. Parent signs if victim is currently a minor; adult survivor signs directly.
Why This Range
The most psychologically complex intake on this list. The ad isn't selling legal services — it's giving a survivor permission to come forward. CPR reflects decades of silence, shame, and trust barriers that must be overcome before a click happens. State SOL lookback windows vary significantly. Phone intake required.
Phone-First · Call-ready leads delivered
The Fundamental Truth
CPR is determined by one thing: how many people qualify. The narrower the criteria, the higher the cost to find them. We know that number for every tort we run — before you spend a dollar.
Get Your Tort's CPR Estimate
The Intelligence Stack

Not a lead vendor.
An AI targeting engine.

Every campaign MTAA runs is powered by a live intelligence layer that most firms don't know exists.

01
Data Acquisition
NPI medical facility data, Census ACS, FEMA records, NPDB malpractice data, OIG exclusions — mapped to your tort type.
02
Geo-Intelligence Mapping
GeoCapture builds Facebook audiences from zip codes surrounding treating facilities — before competitors are targeting them.
03
AI Creative Generation
Harvey and Mae generate creative trained on $250M in real campaign data. Every ad is a complete designed advertisement.
04
Signed Intake Only
We run the advertising and provide our flow-through intake questionnaire. You only pay for claimants who qualify and sign — $100 each. Performance-based, no raw leads.
05
Campaign Intelligence
TortIntel.ai monitors 20+ active torts — MDL movements, settlement signals — budget follows opportunity.
06
Memory and Recall
Total Recall stores every campaign, creative test, and targeting insight across 963+ indexed drawers.

Ready to see what
AI targeting looks like for your firm?

30 minutes with Jacob. No pitch deck. Real answers about your tort campaigns.

Book a 30-Minute Call
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Jacob Malherbe
AI · Responds instantly
MTAA.ai · AI Intelligence Platform
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Hey — I'm Jacob. Before I dive in, who am I talking to? What's your name and what firm are you with?
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